By Steve Herschbach
Just a reminder. Minelab offers a 15% discount on any Minelab metal detector from the MAP (minimum advertised price) to U.S. active or honorably discharged members of the military. Proof of past or active service is required and must be verified by providing a copy of a DD 214 or Military ID to qualify. The discount applies only to a metal detector purchase - parts and accessories do not qualify.
With discount the $799 Gold Monster 1000 is only $679.15. The Minelab GPZ 7000, normally $7999, ends up being $6799.15, a savings of $1199.85
I read this article in Harvard Business Review. It was published in 1999 and applies very much today. The article is by Donald Sull. No it is not about metal detecting. However, it pertains to the companies we love. Hopefully some of them will take time and read the entire article and learn from it. Some of you may find it interesting.
By Donald Sull
“One of the most common business phenomena is also one of the most perplexing: when successful companies face big changes in their environment, they often fail to respond effectively. Unable to defend themselves against competitors armed with new products, technologies, or strategies, they watch their sales and profits erode, their best people leave, and their stock valuations tumble. Some ultimately manage to recover—usually after painful rounds of downsizing and restructuring—but many don’t.”
You can read more on the Harvard Business Review
By Steve Herschbach
The boys at the MD Hunter Blog, a Russian based website, are reporting three new Minelab Go-Find models. The Go-Find 22, 44, and Go-Find 66
Don't pay attention to the photo there - these guys make up their own when they have nothing else to work with. Some of their posts really are just entirely made up stuff, so you have to be cautious.
Then I saw this photo from Minelab's Facebook Page taken at Detectival...
Clearly a lineup of Minelab demo units. Several Equinox models, a couple CTX, even a Gold Monster. On the far right there are three Go-Find detectors. Two might be mistaken for the old Go-Find models, but not the third one. It is gray in color and looks to be a more "adult size" Go-Find.
Yet no commentary from anyone who was there that I can find anywhere so far. Weird.
Although this post has some relevance to the threads of excitement regarding the just announced Minelab Equinox (wonder what Chevy thinks about that name...), it really isn't directly on topic so I started a new thread instead. You'll see the relevance in my final comments, after the 'facts'.
Just back from Colorado and I mentioned in another thread that part of my trip was attending two events by Denver's Eureka Treasure Hunters Club (http://www.eurekathc.org/): The monthly (2nd Friday evening) club meeting and the annual Coinhuna -- free(!) hunt for members only. I slid through a loophole(?) to get to participate in the latter.
There were 50-60 attendees of the club meeting and a similar number for the hunt, and most were overlap = same people. Being a detector zealot (thanks at least in part to some posters here who will remain anonymous), I spent some time walking around prior to the hunt to see what detectors people were using. I was surprised at the results of this informal survey, but maybe you won't be. NOTE: I did not do a scientific tally, so the numbers aren't 100% accurate, but they aren't that far off. I do know detector brands, although models (especially older ones) not so much. Here is my view and recollection. I'm assuming ~60 detectors were viewed (some brought more than one):
White's (mostly TRX, IDX, DFX) -- 35.
Garrett (AT Pro, Ace [various], AT Max, AT gold, older green models whose names I didn't catch/recognize) -- 15.
First Texas (F75, T2, Gold Bug Pro -- that was me!) -- 4.
Tesoro (Lobo Super Track, other I didn't recognize) -- 2.
XP (Deus) -- 2.
Minelab, Nokta, Makro, Bounty Hunter -- 0!
Ok, what's up with this? First off, it was a competition hunt. But I only saw 9 of the long skinny rectangular coils, 8 White's Bigfeet and one Tesoro cleansweep. That still leaves a whopping 26 White's detectors with tyical general use coils. While in the Denver area I also went by Gold-N-Detectors (in Golden, catch the play on letters?). Now we may be getting somewhere. They have pretty much all of White's current models on display along with several Garretts and about four Tesoros. The only FTP I saw was a Teknetix T2 black. Didn't notice any other brands. They sell detectors at full retail with, AFAIK, no negotiating. So I'm sure not everyone at the club has bought their detectors at that outlet. However, there is a strong influence, and if you see one you like at the store you can just go online and get a discount.
There is also a 'mentoring' effect. For example, a person shows up at the club meeting wanting to get into the hobby and is influenced by what detector to get based upon the possessions of the experienced club members.
Does country loyalty also play a part? I think it does; just read some comments you see here occasionally. But that's not the whole story. Why only 4 First Texas detectors in the lot? Last I looked Los Banos and El Paso are still on this side of the wall. (oops, might get in trouble for that comment...)
There are quite a few things that make the detectorprospector.com site unique compared to (or at least quite different from) other sites: 1) international participation; 2) dominated by gold prospectors; 3) more sophisticated(?) when it comes to understanding and using detectors; 4) more oriented towards the professional end of the spectrum than the hobby/weekender other extreme. Most if not all of these give Minelab (and probably Nokta/Makro) a bigger audience/following.
Even if the Equinox is the best thing since sliced bread (and it might be; I'm not taking sides), I don't think it's going to put the other guys out of business. In fact, I doubt it's going to knock Garrett off the back cover of just about every treasure hunting magazine (and that includes ICMJ). There are more things that go into market share than the performance of the product, although it certainly is a big factor.
By Steve Herschbach
From https://www.whiteselectronics.com/wp-content/uploads/2017/08/2017_5.pdf, page 3....
"NEW MACHINE ON THE HORIZON?
Rumors have been swirling about what machine White’s will release next. Some speculate that it could be a 12kHz “MX Maxxx” sold with a $200 higher price tag. Others imagine White’s going back to its roots, releasing an old-school BFO machine that weighs 8 lbs and runs on 4 C-cell batteries.
Inside sources seem to point to some kind of mid-priced, high-performance detector aimed at customers who need a deep-seeking machine at an affordable price point. Only time will tell."