Jump to content

Important Announcement From White's Electronics


Recommended Posts

Will definitely be sad to see them go if that’s what ends up happening.  Seems like Whites and Tesoro met the same fate of making products solely for the “hobby” market.  First Texas and Garrett seem to generate the majority of income from products outside the hobby market. 
I wonder what the odds of First Texas buying them out.  Would be cool if someone with more modern manufacturing capabilities could bring the Whites MF platform into the future!!!!

  • Like 1
Link to post
Share on other sites

  • Replies 146
  • Created
  • Last Reply

Top Posters In This Topic

Top Posters In This Topic

Popular Posts

I just received this email! Important Information from White's Electronics June 18, 2020 To our valued

This was very unexpected, I thought they had another 5 years just coasting. White's had a lot of problems, but I gotta say that in all the jobs I've had the past 40 years, the 6 with White's was by fa

There were a lot of problems, starting with the family. They never had a high opinion of engineers and thought they could be easily replaced as needed. And one particular engineer with an outsized ego

Posted Images

Tesoro never really went beyond analog and the niche market was too small to be sustainable. Whites really needed to dump some serious $$$ into r&d and haven't done much coupled with the race to the bottom with the new machines flooding the market that are not only much less money but high performers. Who knows maybe they will reorganize. Wouldn't be bad if they teamed up with FT for manufacturing.

  • Like 1
Link to post
Share on other sites
On 6/18/2020 at 5:23 PM, Geotech said:

This was very unexpected, I thought they had another 5 years just coasting. 

Ken may have seen the writing on the wall, and it is doubtful the company would be worth more in 5 years. The squeeze is really on now, and I do not see how White's can keep going at current pricing, or make money at lower prices. Ken is no kid anymore. Just cash in the chips now for the best he can get, and sail off on that boat while he can. It's either that or double down, and I doubt he is ready to do that at this stage of the game. Not happy to see it, but probably a smart move.

  • Like 7
Link to post
Share on other sites

Tragic day for the Metal Detecting world......I don’t know, I just feel that a lot of users just want the latest and greatest at tempting low prices when what they already have in their hands is probably more than adequate. I live 10,000 miles away from Sweet Home and my first Whites’s detector as a young kid back in 1980 was this magical box on a stick that captivated my imagination for many years after.......We all know White’s business model and pricing wasn’t perfect but so many of their machines over the decades were. 
Tony

  • Like 4
Link to post
Share on other sites

Very sad. Don't know how far I'll get but I'm going to call up tomorrow and see if I can buy any V3i parts and components to keep it going. If not, I guess now is the time to stock up on backup V3is. Truly is my favorite machine and I'm proud to own it and my Bullseye TRX. Maybe now some cats can be let out of the bag on the V3i. What could it hurt? I second the motion for First Texas to buy up the Whites brand! 

  • Like 2
Link to post
Share on other sites

what really happened then?..why would ANY company coast if products are not selling?
did they have trouble keeping talented engineers who could help them?..detail their problems!
this is really sad! they were such a "juggernaut" for so many years! ..it doesn't make sense for them
to just say f*c k it, and croak!" maybe kenny has decided to take the scratch, and call it a day.
money that could have been invested in the company? i thought they was fighters, guess i was wrong! 

(h.h.!)
j.t.

 

Link to post
Share on other sites

I see quite a bit of talk about First Texas buying White's out. In reality that would not be much help as they too astronomically price their products also. They too are doing the "let's slap a new decal or two on the outside and different name while putting in the same old board from an old model." Nah, can't see them buying White's and even if they did it would not benefit the customer a bit. Who knows, they might soon drop the "hobby line" also. Just ever can tell about such things.

Link to post
Share on other sites

Sad story to read.

Unluckily the market today is probably at the highest competition level and for sure there's no way today to make mistakes.

No one can survive without to keep "fresh" projects and true alternatives to other's brands.

Distribution, marketing and advertising also, is another big beast to fight.

Personally, I hate to trust same persons talking about every new model eliminating the past one, for every brand!

For my modest experience in the field I rarely found a machine to operate exactly like was announced.

Can I trust today other's words?

Can I wait for the local lobby, to obtain some clean news by the field?

I subscribed to this forum in last January, cause finally here I can red things that make sense to me.

After a small time participating to a marketing action for a dealer, making tutorial videos and all that noise around machines I was frankly tired.

Especially to say what people like to hear, more than the truth.

Closing my post, I think that the counterfeits are a direct result of dozens of steps between factory and customers!

A straight delivery from factory to customer can solve lot of troubles.

I can trust a bank check sent to the factory, I can trust longer times to have the product from overseas, but can't tolerate bullshits on pricing theories from hand to hand activities, taxes etc.

If a product is stated as available, I can't buy it from where I want, for the price I can pay and still need to wait for the local dealer hardware's stock.

I mean, to have a coil this is really too much for me.

Way too worst if the machine is an instrument that I use to WORK.

 

 

  • Like 1
Link to post
Share on other sites

White's had ample time to step up to the competition and just chose to lay back and go the way of the dinosaur. I grew up with and had many Whites machines and all were good performers. They just didn't respond to what the customers wanted and what other companies had to offer for less money. I'm sad to see them go.

Thank you for the countless thoughts of treasure and the great memories of searching for them.

God Bless and good luck to their employees and to Ken. 

Johnny DeMarco

  • Like 3
Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Similar Content

    • By Purplehays69
      New technology for Gold and the US is put on hold. Why is ML bein so bold in putting US on hold? It's because ML cares mostly for their own money$ and don't really care about US consumers gettin our share of golden honey.😋
    • By robert porcaro
      Hello fellow detectorists, To anyone thying to decide what metal detector brand to choose in my opinion MINELAB is great , just wanted to let you know about Minelab service and people who work for them in USA. I have a ctx3030, In January 2021, when my warranty was about to expire, my ctx control box got wet I sent it to minelab service . I talked to a lady named Molly, she was great. I was then instructed to sent the detector to service to a man named John DeAmeritt ( great guy ). He tested and replaced the LED screen and sent the machine back , again the machine did not work properly so i sent it back. After much testing John could not find the reason for the problem so they put a whole new control box on it in May. The unit cost $1200 - 1300 for part and stilled covered cost Thank you MInelab
    • By Tnsharpshooter
      https://garrett.com/sites/default/files/pdf/2021-04/3500095_April_2021_2.pdf
    • By Edward78208
      Was operating for the first time in a creek bed with running water 12 inches deep with my Minelab Equinox 600 and my new 800 when we had a problem.
      As soon as the control head on the 600 got wet it shut down and would not operate.
      I attempted to contact Minelab Customer Support using their provide numbers and only was able to leave messages.
      That was 3 days ago and still no return call after leaving daily request for call back.
      Just for grins I call Minelab in Australia and they promptly answered the phone and listened to my issue contacting Customer Support for the Americas.
      I was told that they would contact the U.S. office and I would be contacted. Still waiting.
      We have sent several emails to the U.S. office and no response.
      Does anyone know a Minelab Sales Representative that can light a fire under Customer Support?
       
       
    • By afreakofnature
      So i won one of the GPX Contests and here is what you get.  A T-shirt that only your wife can wear because we all know Americans where XL-XXL, this one was a medium.  Plus its a GPX6000 shirt that you get to wear while using your other Minelab detectors as you wait months on end for yours 😂😂😂. Love it! 🤦‍♂️
       
      However the new hats are pretty cool and actually fit.



    • By Ridge Runner
      I like watching the show How It’s Made  and when I turned the TV on today it was about making detectors. They were at Garrett factory and started out showing how their coils were made plus how each was tested. Then they went through the whole assembly to complete a working metal detector.
       I’ve seen something like this before but I believe it was somewhat different  than the previous one.
       It was just good to see something American made.
       Chuck 
×
×
  • Create New...