Chris's trip was the subject of an earlier thread. But he's there now and posting some of the most amazing stuff on his Facebook page. What really impresses me about it is that First Texas Corporation is in there working through the local social structure meeting with village elders getting permission to talk to the miners etc. and trying to make an honest buck while helping people do a better job of recovering gold.
By all accounts they're selling boatloads of detectors into the African market – at the same time that their competitors sales apparently collapsed. I can't help but believe that their socially conscious, market conscious, smart approach to dealing with the real people who are their customers is making the difference.
Chris yesterday was in a place where there are 100,000 people working - finding gold by basic simple – even primitive methods. Metal detectors are making a huge difference in their ability to produce gold in that environment.
Kudos to first Texas corporation for doing the hard and sweaty work of getting out there - identifying the real customers and working very hard to meet their needs. If more American businesses did that, we we would have more successful American businesses. This is not some mega corporation. It's essentially a small business but they know what side their bread's buttered on and they're getting out there earning the trust and respect and the business of their customers. I'm impressed.
Again here's a link to Chris's Facebook page.
https://www.facebook.com/nevadaoutback
I have no financial interest in First Texas Corporation except for owning a goldbug pro detector and a goldbug 2 – both of which I think are quite nice. But I spent 35 years as a buyer and contracts administrator and I know smart effective marketing when I see it.