What I discovered in service was that I could turn my worst customers into my best. The people who had products that had major issues. You guys ain't seen nothing. Try dealing with people when their brand new $18,000 snowmobile engine blows up in the middle of nowhere Alaska or the motor on their $200,000 boat craps out. Boats in particular are just horrible, every brand new fiberglass boat made is just rife with warranty issues. In any case these people would come in screaming and threatening legal action.
I did not just take care of them I did countless things that went above and beyond to make sure they got their problems fixed. More often than not those people with the worst problems became not only some of our best customers going forward, but some helped out as extra sales staff at shows. The secret is no secret at all. Under promise and over deliver and most of all - communicate, communicate, communicate!