Nokta Active Magnetic Sensor PI Detector Is Getting Closer - The Magnetar

[VicR]

Only Nokta would know how much they have spent on R&D for their new PI machines - they have been working on this for years so i am guessing its a sizable chunk of money. Then you have tooling up costs, inventory to build up etc. So they would want to get their money back that they have spent  on the project as soon as possible.

But at the end of the day I think pricing will be a function of capability.   The price is going to be high if its say better than a GPX6000 but a lot lower if is similiar to a SDC2300/AlgoForce/Axiom.

[Aureous]

12 minutes ago, VicR said:

Only Nokta would know how much they have spent on R&D for their new PI machines - they have been working on this for years so i am guessing its a sizable chunk of money. Then you have tooling up costs, inventory to build up etc. So they would want to get their money back that they have spent  on the project as soon as possible.

But at the end of the day I think pricing will be a function of capability.   The price is going to be high if its say better than a GPX6000 but a lot lower if is similiar to a SDC2300/AlgoForce/Axiom.

Oh yes, definitely.... economics has a huge role to play in the release of any tech device. R&D expenditure and set up costs will of course determine the end price for the consumer. But, we always think of this in Western dollar terms, instead of Turkish Lira. The only part of the equation that isnt in Lira is the wholesale price. The 'bean counters' at Nokta have to decide on a break-even timeline, then act accordingly. Their R&D and tooling will be waaaaay cheaper than anyone else bar the Chinese. 

Another pricing factor is their direct competition with Minelab. They aim to forcibly drive a wedge into ML's market share. The only way to do that is produce a competitively rival product at a significantly lower price. They CAN do that and probably will.

[dirtman]

On 3/1/2025 at 12:48 AM, Tony said:

And this is why I have held off getting a new 4500. I really hope the performance is there on bigger/deeper targets and isn't solely biased to the sub gram nuggets.

Tough to beat a 4500 with a variety of coils for all size gold 👍.

[The Lama]

3 hours ago, Aureous said:

with the exchange rate heavily in Turkish companies favor, this is entirely possible. 

This enables production cost to be so low in Turkey and Malaysia as well i've always thought Minelabs  profit margins must be huge

[Aureous]

6 minutes ago, The Lama said:

This enables production cost to be so low in Turkey and Malaysia as well i've always thought Minelabs  profit margins must be huge

I can only quote an ex Minelab employee from the GPX4000 and 4500 era that manufacture to wholesale mark-ups were in the vicintity of 700%. This doesnt include recouping costs for R&D, tooling etc...just the manufacture costs versus w/s price. So, yeah, there's room for Nokta to undercut anyone in the world market. If a Chinese company ever emerged with the credibility to bring advanced detectors to market (instead of copying others products), then everyone would be screwed. 

[Tony]

1 hour ago, dirtman said:

Tough to beat a 4500 with a variety of coils for all size gold 👍.

Totally agree......I have seen what a 4500 can do with an 8" mono coil (if that's your thing).

[Ridge Runner]

Way back when Nokta had a naming contest for the gold and relic PI detector has that fallen by the wayside ?

 Just wondering.

 Chuck 

[Lead Detector]

6 hours ago, phrunt said:

Depending on how much damage they want to do to the competition I suppose, they could do $1000 if they wanted.  PI, VLF, just electronics.

My bet would be the new nokta pi will come in at $2000-$2500. Not to far back, all they had to really beat was a $4000 axiom. If they match the axiom in performance and up it with being waterproof, they will easily be able to sell it for $2500. I think the dream of $1000 to $1500 is just that, a dream. I'll be happy to be wrong on this one.

 

[Tony]

It's a tricky situation for Nokta to find the right pricing structure........always at the back of their mind is Minelab's ability to release legacy PI machines (4500) at a price point of their choosing. My number of $1500 was at the lower end but over $2000 might be into GPX territory. Minelab will probably react after Nokta show their cards. This is the third release of the GPX4500.....it's got that good a reputation and lets not forget the SD2100V2 and SD2200V2.....they sold quite a few of those and threw a lot of cold water on the competition at the time.