A New Monster Is Coming

[mn90403]

This is the promotional video I got linked to via Minelab email yesterday.

 

[Salone]

A lame tease?

[EL NINO77]

Minelab warns...that a new monster is really coming...don't doubt it..

[mn90403]

We do have the experience of looking at a new release with a skeptical eye and then looking back at that release and saying ... It Became A New Standard!  This has happened several times since I started serious detecting in 2010 but many of you here saw it happen several times in the years before that as well.  They are standing on strong shoulders before any worldwide release now.

Mind you they haven't been releases totally free of recalls and problems, so they have a memory too and a board that says, "Get It Right" before you release it this time.  We don't like the warranty costs to eat our profits.

[Ridge Runner]

She’ll be coming around the mountain when she comes. We’ll kill the old red rooster 🐔 when she comes. She may kill my pocketbook when she comes.

 Chuck 

[Bob S.]

In the "early days" of metal detecting we didn't have electronic social media, we had printed magazines to announce the release of new metal detectors. The heightened anticipation has always been there with the consumer, but back then we didn't have all the flamboyant ways to announce the release as we see now. For myself, having been around to experience the former, I think today's production is a bit overkill in a literal sense! If the detector fails to live up to consumer anticipation, the effect is even more devastating to the manufacturer because the reaction time is nearly instantaneous... That can kill sales as fast as make them, whether the product is truly good or not. I think the old saying goes, "Ye Reap What Ye Sows"!

[D&P-OR]

9 minutes ago, Bob S. said:

In the "early days" of metal detecting we didn't have electronic social media, we had printed magazines to announce the release of new metal detectors. The heightened anticipation has always been there with the consumer, but back then we didn't have all the flamboyant ways to announce the release as we see now. For myself, having been around to experience the former, I think today's production is a bit overkill in a literal sense! If the detector fails to live up to consumer anticipation, the effect is even more devastating to the manufacturer because the reaction time is nearly instantaneous... That can kill sales as fast as make them, whether the product is truly good or not. I think the old saying goes, "Ye Reap What Ye Sows"!

Don't beat your chest too hard---you aren't the only "old timer" that's seen the "early days".-----It cuts both ways---those magazine articles/reports were old news by the time we got them.----At least now days we get a more current report of what's going on.

[Bob S.]

21 hours ago, D&P-OR said:

Don't beat your chest too hard---you aren't the only "old timer" that's seen the "early days".-----It cuts both ways---those magazine articles/reports were old news by the time we got them.----At least now days we get a more current report of what's going on.

I'm sorry, did I directly say I was the only person around in the "Metal Detecting Stone Age"? 🙂 Since I was there in the midst of the advertising and creating much of it, I think I have fair right to comment on it. As I sit right now, I don't need to know everything about everybody, all day long, in a split second... So boring. Whatever happened to having a little mystery about people and things. Yes, magazines were slow to publish and that is where newspapers tightened up the slack. But today we have instant news and much of it is purposely not factual and untrue... For me, It's like we are gaining a little to lose everything... That's the real "Monster" coming.

 

 

From the editor: More commentary about metal detector advertising and testing moved here.

[mn90403]

1 hour ago, D&P-OR said:

Don't beat your chest too hard

Very uncalled for I might add.